I made a poster for the Book Poster Show at Ghent Art Book Fair in 019, Ghent. The assignment was to make some association with (art)books. I was struggling because I wanted to come up with something super original. So I asked myself what the purpose is for having a poster hanging there. I took it as an opportunity to advertise myself. The material that we collectively choose to use lent itself perfectly, we used the plastic signs that construction companies use to hang around their constructions sites to advertise or to show the safety regulations.

Drift is a starting organisation in Ghent. It aspires to be a launchpad for young, local performance artists. Our assignment was to design an identity in printed materials, like business cards, paper for letters, envelopes,…. But the most important part is the website since that’ll be their main way of communication and putting themselves out there. Since it’s a very young organisation they wanted something low-budget, I started working manually and used handwritten and painted typography a lot in the beginning of the process. Eventually I got stuck in this handwritten method and decided to pick one thing and move on to more pressing matters. So I went digital. But I kept close to my initial starting point of low-budget. The website is designed in the extended of this idea. It’s very minimalistic and basic. Afterwards I can see I tried to make to website look low-budget if it was printed but it actually doesn’t matter when you put it online. I think this is an interesting confusion by myself, on how I reflected my ideas about printed matter to digital content. Once the website was taking form I tried to reflect the idea of the website on the printed materials. Using lots of white space and basic typography together with the handpainted logotype made it a coherent whole.

For six weeks long we got an assignment on Tuesday at 12:00. The assignments were questions like ‘Who's your favourite artist?’ or ‘What’s your favourite object?’ and print it 22 times, so everybody has a copy. The only parameters that were set were the size, A4, and our name should be in the top right corner, 1,2 cm margin from top and side, in Courier Bold 14 pt in capitals. I kind of went rogue on this project, not consulting with our teachers and not taking it very seriously. In the end that attitude resulted in a set of 5 cheeky and bold designs. In the sixth week our assignment was to take a copy of everybody's works, bind it and design a cover. On the front I re-made the assignment as the teachers gave it to us. On the side I made anagrams of everybody's names in the order of whom my best friends are.

MINIMA DOCTA is a series of lectures organized by LUCA School of Arts. In our studio we all got 2 events we had to make the posters for. The first one for me was called 'POPCORE: A SITE-SPECIFIC OGOING PERFORMANCE'. Because the clearly states that the event was site-specific I used a picture of the location, 019 in Ghent, since it is a very specific site in Ghent. With the typography I tried to play with the frame of the compostion that the picture make. I also tried to make it a identity for MINIMA DOCTA. The second event was a debate around the issues of IS and the refugees and where the origination of those issues lies. But my computer broke during that period so I took that unfortunate event in my process. I used the poster of the previous event as a basis for this events poster. I wrote  the title in my best arabic and tried to get a protest-like aesthetic. 

This assignment was given in the second year of the graphic design bachelor program at LUCA Ghent. It was a lot. We had to design three record sleeves, two for the records Zeit and Phaedra from Tangerine Dream and a third we had to pick ourselves, I choose Rock Action by Mogwai because both the bands had a lot of classical and modern influences in their music. We als had to manipulate an exsisting typeface. I merged Bembo, a very classical typeface, and Helvetica Neue, the typeface of modernism, into new, hybrid forms because of the influences of both classical and modernistic in the music of Tangerine Dream and Mogwai (see Type for more information). In the design of the actual sleeves I got lost. I started out with trying to translate the classical influences with some kind of frames. By mistake I transformed every color in gradients, which gave it a more modernistic view. At last we had to design a film poster for the movie Firestarter that had to fit in the identity of the records. 

This was my first assignment at LUCA Ghent. We had to design a diptych with a dream for the future as part of the Possible Futeres festival at De Vooruit in Ghent. My dream at the time was to become the Wim Crouwel of the 21st century. I was very ambitious. I ripped of his calender design for both our names and failed horribly. Honestly he was one of the few designers I knew at that point. I still admire his work but I wouldn't like to be him anymore.